With the first three words set in BOLD CAPS (see sample).
Be sure to begin the advertisement text with bold letters i.e. for cars begin with the model, for vacancies the position or properties with location. Easier & quicker for readers to locate the Advertisement.
Do include all selling descriptions, i.e. : color, size, brand or model, special features, description of responsibilities, qualifications, age, benefits etc to gain readers interest.
Indicate the price of the services/ products or the salary offered for the vacancy. Readers are keen to know whether it is within their requirements.
Click here for acceptable short-form references.
Indicate how to respond - provide the name of the contact person, home/ office phone number or hand phone number and specified time to call. Ensure you are around when the phone rings. Include an e-mail address if necessary.
The readers will notice your advertisement easily.